Privacy Policy, Competalyzer Inc.

Last updated: 2026-11-15

1 Who we are

Competalyzer Inc. (“Competalyzer”, “we”, “us”) provides an online service that analyzes the competitors near a business and shows the results in the customer's account at competalyzer.com. We are incorporated in Ontario, Canada.

2 Scope

This policy explains how we collect, use, disclose and retain personal information in connection with our website and service. It applies to account holders and visitors. Section 4 explains how we handle information about other businesses and the public reviews written about them.

3 Information we collect about you

• Account details: name, email address, business name, phone number, time zone, billing name, email and address, and a hash of your password (we never store the password itself).

• Sign-in security: one-time codes we email you and the “trust this device” setting, both stored only as one-way hashes, and the date, time and IP address of your acceptance of these documents.

• Analysis requests: the type of business and the address you enter, and the map coordinates of that address.

• Credits and payments: credits added to and used from your account, amounts paid and receipts.

• Technical data: IP address, browser and device details, and server logs.

4 Information about other businesses and public reviews

To produce an analysis we collect publicly available information about the businesses near the address you enter: name, address, phone number, website, opening hours, rating and number of reviews on Google, and the text of their public homepage.

We also read the most recent public reviews of each of those businesses. Review text is analyzed automatically and then discarded; we do not store it. We never store or show reviewers' names or profiles. We keep only each review's date and star rating (for charts), our own analysis, and quotes of four words or fewer that support a finding, credited to “a Google reviewer” with the month and star rating.

Photos of a business are shown live from Google with their authors' names when you open the Photos tab and are not stored by us.

5 How we use information

• Provide the service: run analyses, show them in your account and keep your account secure.

• Send service email: sign-in and verification codes, password resets, notices that an analysis is ready or could not be completed, and receipts.

• Manage credits and payments, and keep financial records.

• Prevent fraud and abuse, enforce our Terms, and comply with the law.

• Improve the service using aggregated information that does not identify you.

We do not sell personal information and we do not use it for advertising.

6 Consent

By creating an account you consent to the collection, use and disclosure of your personal information as described in this policy. You may withdraw consent at any time by closing your account, subject to legal and contractual restrictions; we will then be unable to provide the service to you.

7 Service providers

We use service providers to operate the service, and require them to protect information and use it only to provide their services to us:

• Hosting and database: a virtual private server rented from Hostinger.

• Email delivery: Resend (United States).

• Search and business information: SerpApi (United States), which retrieves public business listings and reviews.

• Address search and maps: Geoapify (Germany), which receives the address you type.

• Business photos: Google Maps Platform (United States).

• AI processing: OpenRouter (United States) and the AI model providers it routes requests to. We send them public business information and review text, never your account details. We instruct OpenRouter to use only providers that do not retain or train on the content they receive.

8 International transfers

Some of our service providers process information outside Canada, mainly in the United States and Europe. Information processed there may be accessible to authorities under the laws of those countries.

9 Cookies

We use only cookies needed to run the service: a session cookie that keeps you signed in (it expires after 20 minutes without activity) and, if you choose “trust this device”, a cookie that skips the emailed sign-in code on that device for 30 days. We use no advertising or analytics cookies. Our public pages set no cookies.

10 Retention

We keep your account information and your analyses while your account is open. When you ask us to close your account, we delete your analyses and account information within 30 days, except records we must keep by law. We keep financial records for at least six years from the end of the tax year they relate to. Sign-in codes expire within 30 minutes. Server logs are kept only as long as needed to run and secure the service and are deleted on a rolling basis.

11 Safeguards

We protect information with encryption in transit, hashed passwords and codes, access controls and monitoring. No method of transmission or storage is completely secure.

12 Your rights

You may ask to access or correct your personal information, or to close your account, by writing to us at the address below. We respond within 30 days.

13 Children

Our service is for businesses and is not directed to anyone under 18.

14 Changes to this policy

We may update this policy. When we make a material change we will ask you to review and accept the new version the next time you sign in. The version date above shows when it was last changed.

15 Contact

Our Privacy Officer is accountable for this policy and can be reached at info@competalyzer.com.